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The commission for this project was to invest the university's dollars as efficiently as possible to maximize and improve the fan experience. After spending many hours meeting
with Athletics, parking services, campus food service and the university grounds crews, improvements were proposed over a (3) year period. All improvements were focused on improving the experience of fans as they attend events at Dix Stadium.
At the ground level, the aesthetics were improved by re-facing the existing structures with brick and stucco along with incorporating metal soffits and canopies. Super graphics were also incorporated to animate the area and build off the excitement of Division I college football. A new roof structure was created over the upper level loge areas to provide shelter and create a large-scale architectural statement. Signage was improved and entries to the seating areas were better defined and made more appealing.
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